As Head Sports Card Show Host since 1993, Don is responsible for the on-air sales of all sports cards and sports memorabilia items. Don is also responsible for researching and developing new product lines, such as Bean Babies. He shakes them--hard. In the last four years Don has helped build the sports collectibles department into the leading product category for Shop At Home. West was a Sports Broadcasting Major at Purdue University and has been collecting sports cards since 1968.